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Statement regarding ruling by the Advertising Standards Agency against the Natural Cycle's app's contraception claim

29 August 2018

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    Media statement

     

    Imogen Stephens, Medical Director at Marie Stopes UK, said:

     

    “We fully support the ASA’s ruling in this case. When choosing a method of contraception, it’s vital women have accurate, impartial information on each method, including the risk that it won’t work. Traditional methods like fertility tracking carry a higher risk of unintended pregnancy than modern long-acting methods like the implant or IUD.

     

    “Every woman has to choose the method that’s right for her, so contraception providers have a responsibility to provide the full picture.”

     

     

    For further information please contact:

    Email:              will.harris@mariestopes.org / press@mariestopes.org.uk

    Telephone:      07769 166 516 / 020 3219 8245

     

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